Just like the US, Sweden and South Korea, UK also
underwent an essential tilting point at the start of 2012 when digital music
revenues overpowered physical music revenues for the first time. The
introduction of affordable and easy to use tablets and mobile devices has
brought more consumers to digital music, which awoke music business and digital
music services to meet their desires.
Consumers are the primary of these changes. They’re encouraged
by the designs, convenience and speed to transition from downloading to
building a digital albums collection or subscribing to a streaming music
service. The platforms meeting the growth of expectations are part of the
ecosystem, such as labels, artists, publishers, digital services and technological
services, which defines the great difference between the 2003 consumer and 2013
consumer of the music industry.
Social media has also been growing dramatically,
especially in 2012 with its magnificent acts of allowing widely-known artists,
such as Lady Gaga, set up their own social networks. In comparison with Blur,
they turned towards the opportunity of debuting new songs. These advantages
allowed the artists and fans to alter the engagement between them, especially
with the introduction of Facebook’s Open Graph that acts as a foster engagement;
it was first created in 2010 and was set available for third-party
applications. It allowed users to log on to other music sites with your
Facebook account, the music applicant, using the open graph technology, allowed
users to post what they’re listening to onto their friends’ news feeds. It
allows the post to gain likes, comments or even listen to the song straight
from the post without having to relocate you in the specific location of the
shared file.
UK labels are tactically in good position to advance to
these developments. Since English is a global language, it allowed labels to
build and connect with global fanbase using digital and social media marketing e.g.
One Direction, Mumford & Sons and Muse. Nowadays, music can be marketed internationally
more effectively than ever before.
Nevertheless, piracy is a yet unsolved issue to the music
industry, yet the growing appeal of streaming services, like Vevo to we7,
Spotify, Deezer and Rido, they progress on blocking illegal sites and shutting
them down, placing help to carry users over from unlicensed sites to fully
licensed ones.
