This video really appeals to me because of the creativity it is burdened with. I think the fact that nothing is repetitive keeps the audience's attention, and because they used clay it didn't limit their imagination. I also enjoy the lighting because it fits the atmosphere of the song well. Even if the lyrics are contradicting to the contents of the music video, the mood and the setting come into harmony very well. I believe that the budget of the making of this video was also low because clay is very cheap in large quantities, and with the right camera and set ups, anyone can make a music video like this.