When looking at the research carried out by University of Hertfordshire on ways in which young people aged 14-24 engage in music, I have noticed that many statements describe my own experiences with music relatively accurately.
On page 12, there were surveys carried out to find out how desired the targeted group is to own physical content, and it has proved that a magnificent 18% of respondents do not use CD’s at all, and that 71% have fewer than 100 originals as well as 78% have less than 100 copied CD’s . I compared my music experience with the results and would state that I am part of the 28% where respondents would buy artists’ album in physical CD format. I believe that one of the causes for me to collect CD’s of my favourite artists is the fact that I support their work and so participate in their increase of profit. Secondly, I have experienced issues before where I have attempted at downloading music content and burning these onto empty CD’s for car use, however the format is often incorrect and the player in the car does not recognize the content burned on the CD. To avoid this issue, I tend to buy the CD instead so that I am definite that with the original CD I will be able to enjoy the music in the car. I think that this can be one of the many issues of piracy because digital technology is developing constantly, whereas it isn’t as common to change your car regularly, and if you’re stuck with an old model, the player may not recognize the new more developed technology you are trying to input, so the consumer is forced to buy the original physical music content.
It has also been identified to have mp3 player/iPod a 65% of daily use for music content in comparison to 18% of CD player usage. Digital and technological contents have been developing constantly, and due to many technological convergence and development within the smartphones, it has become the number one source for music access to the many teenagers, including myself. I think that sometimes it isn't even necessary to store music on your phone, because due to new technologies introduced in the smartphone has allowed people to stream music too. However, I do keep an iPod too and store the same music content on both devices in case one of them run out of charge. Having devices of same brand (Apple) allows me to use technology on the computer that is suitable for the iPod and the iPhone; iTunes. iTunes allows me to create my playlists, update songs, or even add music videos. With these contents updated, I can sync both devices so that together they have identical files. This is where the results for the statement ''Being able to copy music onto different devices (mp3 player, mobile phone etc.) is very important to me'' can relate back to my use of technological and digital convergence. I can agree with the 87% because it is important for me to store my music onto both devices in case I lose one of them, or one simply runs out of charge. I think that without the advantage, if I experienced the loss of one with the music files, I wouldn't be able to gain them back. Nevertheless, with iTunes storing the content for me, I could pick up my other device and sync the files onto the device I still have with me.
